True Confessions with Julius Walls Jr. of Greyston Bakery

Julius Walls Jr. is the President and CEO of the Greyston Bakery and the Senior Vice President for Business for the Greyston Foundation. The Greyston Bakery, a $6.5 million for-profit enterprise owned by the non-profit Greyston Foundation, has been producing the finest brownies, cakes and tarts for twenty-five years.

Greyston Bakery was founded in 1982 with $300,000 at a small storefront bakery in the Bronx. The original goal — to produce quality, locally made products that would give the group a sustainable, satisfying livelihood — soon inspired a socially responsible business extending opportunity to others.

For years, Greyston Bakery indulged metropolitan New York's most discerning tastes, supplying outstanding desserts to many of the city's top-rated restaurants. In 1988, Greyston found a new calling in the inclusion of baked goods in ice cream, and since then has become the exclusive producer of brownies for the renowned Ben & Jerry's brand, producing of 20,000 pounds of ice cream mix-ins per day. 

Consistent with their social mission, profits from Greyston Bakery support the Greyston Foundation's community development initiatives, including low-income housing, childcare, health services, and technology education.

Find out more: CBS News's 60 MInutes feature story about Greyston Bakery

True Confessions with Gretchen Wilson of Little Souls Inc.

Gretchen Wilson is the President, Founding Partner and Principal Designer of Little Souls, Inc.  Little Souls, Inc. is a 21-year-old suburban Philadelphia artists’ studio which produces a one-of-a-kind, high-end line of dolls for adult collectors.  Gretchen tries to weave her philosophy of equality and opportunity into the fiber of all her creations.

In 2001 Gretchen and her long-term partner Colleen Charleston created Little Souls International (LSI).  LSI was created for two reasons:  first, to make lower-price-point dolls designed specifically for the children’s market; second, to create a company whose third world workers will profit equitably from their labors.

In May of 2001, Little Souls Inc.’s studio and warehouse burned to the ground in a 11-alarm fire.  Little Souls struggled to survive and Gretchen will share the story of how she rebuilt the company after this tragedy. 

Growing Market for the Triple-Bottom-Line with Michael Shuman

Michael Schuman is a noted attorney and economist and current Vice President for Enterprise Development for the Maine-based Training & Development Corporation. In his new book, The Small-Mart Revolution: How Local Businesses are Beating the Global Competition, Schuman argues that even though local businesses have suffered setbacks during the recent era of globalization, they still make up more than half the economy-and are on the verge of a huge comeback. Michael will share his research on which industries and sectors show the most promise for small businesses who want to compete and discuss the competitive advantage of triple-bottom-line businesses.