The Beginning: Building an Authentic Brand

The Beginning: Building an Authentic Brand

This Marketing Communications column was written by Michael Kleiner of Michael Kleiner Public Relations Consulting & Web Design Branding. No, not what they do before the round-up at the Crown Vee ranch, although if you don’t brand you’ll be just another among the...
Maybe You Are An Expert (Part II)

Maybe You Are An Expert (Part II)

This Marketing Communications column was written by Michael Kleiner of Michael Kleiner Public Relations Consulting & Web Design. Last week’s tip discussed how publishing a book establishes your status as an expert in that area and how my memoir about Norway led...