The Beginning: Building an Authentic Brand

The Beginning: Building an Authentic Brand

This Marketing Communications column was written by Michael Kleiner of Michael Kleiner Public Relations Consulting & Web Design Branding. No, not what they do before the round-up at the Crown Vee ranch, although if you don’t brand you’ll be just another among the...
Maybe You Are An Expert (Part II)

Maybe You Are An Expert (Part II)

This Marketing Communications column was written by Michael Kleiner of Michael Kleiner Public Relations Consulting & Web Design. Last week’s tip discussed how publishing a book establishes your status as an expert in that area and how my memoir about Norway led...
Maybe You Are An Expert

Maybe You Are An Expert

This Marketing Communications column was written by Michael Kleiner of Michael Kleiner Public Relations Consulting & Web Design. Another way to get publicity is to realize you are an expert at what you do. This is especially true for those who have completed a...
Dealing With News Media

Dealing With News Media

Part One This column was written by Michael Kleiner and John Shiffert of Michael Kleiner Public Relations Consulting & Web Design While entire books have been written about how to deal with electronic and print journalists, that is, how to best present yourself...